How to Build Relationships with Māori and Pacific Peoples

Press Release: Brown Pages

CulturePRO Masterclass
How to Build Relationships with Māori and Pacific Peoples
Ōrākei Marae, Auckland - 24 and 25 August 2017

Businesses and organisations wanting to build relationships and collaborate with Māori and Pacific peoples are being urged to register now for the CulturePRO Masterclass in Auckland next month.

The two-day high-ticket event held at Ōrākei Marae in Auckland provide cultural and social awareness insights when working with Māori and Pacific communities.

Convened by the Brown Pages, CulturePRO will enable guest speakers and participants to discuss cultural engagement challenges and opportunities in a safe, collaborative environment. Topics include:

dealing with intertribal dynamics in a corporate setting
good practice guidelines for working with tangata whenua and Māori organisations
tools for building relationships with New Zealand’s changing Pacific demographics
the impacts of cultural communications and relationships on productivity and organisational performance
attracting Māori and Pacific millennials into the corporate/management sector
how to conduct a cultural communications audit to identify an organisation’s cultural awareness strengths and weaknesses

“One of the big challenges for organisations is knowing how and where to start building relationships with Māori and Pacific communities, especially if there is poor responsiveness,” says Brown Pages director Iulia Leilua. “Managers need to know how to achieve their corporate goals while building relationships during Maori or Pacific engagement. You can have both, but it takes commitment and cultural empathy to work.”

Next month’s inaugural CulturePRO Masterclass will bring together expert Māori and Pacific professionals who are leaders in their field including Traci Houpapa, Chair of the Federation of Maori Authories (FOMA); Kirstin Te Wao, Diversity Manager for Vodafone; Ātene Andrews from PHARMAC and Fiona Cassidy from PRINZ (Public Relations Institute of NZ). The full programme can be seen at Limited tickets are available.

“Organisations that fail to have a relevant, dynamic cultural communications strategy could be negatively affecting their productivity,” says Ms Leilua. “Workplaces are more diverse now and cultural intelligence is an important business skill.”

“There’s a perception that Maori are all ‘hui and no do-ey’, but that can relate to the differences in Māori world views, decision making styles and approaches to closure. Making the commitment to understand and collaborate with our cultural communities can help turn statutory obligations to engage into positive opportunities.”

About Brown Pages

Brown Pages is a Māori and Pacific social and cultural innovation company. We help organisations facilitate cross cultural communication and engagement with Māori and Pacific clients and stakeholders.

Brown Pages offers a range of coaching, consumer insights and creative products and services to help our clients be culturally engaging and inspired:

Cultural communications – helping organisations facilitate cross-cultural engagement with their Māori and Pacific clients and stakeholders.

Insights – reporting on Māori, Pacific and indigenous social, cultural and creative trends through research publications and seminars.

Creativity – producing bespoke Māori and Pacific arts and media products through collaborations.

The two-day CulturePRO Masterclass will be held at Ōrākei Marae in Auckland on 24 and 25 August 2017. Limited tickets are available for purchase at