LEXUS UX CONCEPT INTRODUCES RADICAL IMMERSIVE 3-D DRIVING EXPERIENCE
Friday, 23 September 2016
MEDIA RELEASE - TOYOTA NZ
- Innovative, 3-D Human Machine Interface (HMI) technology offers a uniquely immersive driver experience
- Floating, hologram-style driver's instrument binnacle and centre console displays
- The latest advanced in-vehicle electrical technologies also on display in the new UX Concept
- Lexus UX Concept World debut at Paris 2016 motor show
A new Lexus compact crossover concept vehicle, the UX Concept, makes its world debut at the 2016 Paris motor show, showcasing Lexus’ vision for a compact SUV of the future. The Lexus UX Concept represents a new step in the company's design journey and a redefinition of the driving experience.
The bold UX Concept design embodies imaginative, forward-thinking technologies to provide occupants with a fully immersive experience. All on-board HMI technology has been designed to offer progressive customers who live and work in an ever-connected environment an innovative, three-dimensional driver experience.
The driver's instrument binnacle houses a transparent globe, floating in the manner of a hologram, in which a combination of analogue and digital information express a functional yet unexpected user interface. And the centre console features a prominent, facetted crystal structure within which a hologram-style display of air-conditioning and infotainment system is clearly visible to both driver and front passenger.
The latest advanced in-vehicle electrical technologies are also on display in the new UX Concept. It features electro-chromatic windows, and the door mirrors are replaced by e-mirror camera housings far slimmer than conventional mirror housing. All switchgear is electrostatic, and housed under transparent covers.
Finally, the fin motif used on the A pillar is repeated on the dashboard to provide a new audio experience for the new generation Lexus customer -a demountable sound bar built into the passenger side of the dashboard.
'Our brief was to create a new genre of compact crossover; a vehicle that could create something unique from a customer’s point of view -an innovative, three-dimensional, fully immersive user experience.' Stephan Rasmussen, Designer at European Design Centre, ED2