Toyota New Zealand has record sales month
Thursday, 1 November 2018
Toyota New Zealand has had its best ever sales month in October with a record total of 5,072 vehicles sold.
Preliminary results show that 5,005 Toyota and 67 Lexus vehicles have been sold in October which is the biggest sales month on record for the company. The previous record was October 2017 with a sales result of 4,449.
Toyota vehicle overall sales are up by 12.5% on October 2017, and 1% year to date compared to 2017 sales.
“Our fleet and rental sales remain strong with both up on the previous year, while our dealers were only down by 2% despite the significant changes we made to our retail model earlier in the year.” said Neeraj Lala, Toyota New Zealand’s General Manager of New Vehicle Sales and Product Planning.
Fleet sales were up 27% on Oct 2017 with 608 sales, while rental sales were up 17% on Oct 2017 with 3,193. Rental and fleet channels were both up 15% and 7% respectively year to date.
The total number of sales can be broken down into 3,193 rentals, 1,204 retail, 234 government and 374 fleet sales.
The all-new 2019 Corolla has been doing extremely well with a total number of 211 retail and fleet sales in October which greatly contributed to the overall result and is up 16% on October 2017’s result.
Other models that did well in October in the retail and fleet channels were; Yaris up 43% and RAV4 up 6% comparative to October 2017 results. Hilux also had a strong month at 811 total sales.
“Our sales were strong across all channels which is very encouraging” said Mr. Lala. “Year to date we are in a great position to match our market share from last year.”
“We still have work to do in the retail sector however retail sales were still strong compared to last year’s record new vehicle sales.”
Toyota attributes this success to having a combination of a wide model range to meet the needs of all buyers and a formidable reputation for reliability especially amongst its commercial range.